Employee Advocacy Guide
Extend your social reach by making it easy—and safe—for your employees to share company posts with their own networks.
The quickest way to boost your social media reach is to ask employees to share your organization’s content on their personal Facebook, LinkedIn, and Twitter profiles.
Our Employee Advocacy Toolkit gives you supporting stats and strategies you need to get buy-in from executives and employees.
It also shares real-life examples of companies that have developed effective in-house advocacy programs, and shows how you can make this tactic work for your organization.
Your free toolkit includes:
White Paper: The Power of Employee Advocacy
Discover compelling statistics from the White House, Gallup, LinkedIn, and more that prove the compelling results employee advocacy can have for your organization.
Guide: How to Get Employees to (Willingly) Share Your Social Media Content
Use this guide to understand employee motivations and expectations for advocacy programs—including the top three reasons why employees share content with their peers.
Case Study: Building Brand Reach Through Employee Advocacy
Learn how AccorHotels increased their reach by 2X with the AccorHotels social desk.
To get instant access to your Employee Advocacy Toolkit, just fill in the form on this page.
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Using Social Media to Circulate News that Matters and Solve Crimes 
Case Studies
Using Social Media to Circulate News that Matters and Solve Crimes
2022 Digital Trends Report Read the report now for an in-depth look at 2022’s most noteworthy digital trends and statistics.
Research & Trends
2022 Digital Trends Report
Read the report now for an in-depth look at 2022’s most noteworthy digital trends and statistics.
The 8 Elements of a Successful Government Social Media Strategy A practical guide for public sector organizations
Strategy & Tactics
The 8 Elements of a Successful Government Social Media Strategy
A practical guide for public sector organizations
How Meliá became one of the most influential hotel chains on social media 
Case Studies
How Meliá became one of the most influential hotel chains on social media
How Nokia used social to become the talk of the world’s largest mobile tech event 
Case Studies
How Nokia used social to become the talk of the world’s largest mobile tech event
How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis 
Case Studies
How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
How the University of Sydney Proves the Value of Social Media 
Case Studies
How the University of Sydney Proves the Value of Social Media
50+ Free Canva Templates to Help You Beat Creative Block Create stunning content in seconds with access to dozens of free designs.
Strategy & Tactics
50+ Free Canva Templates to Help You Beat Creative Block
Create stunning content in seconds with access to dozens of free designs.
How the WWF inspires global action with social media 
Case Studies
How the WWF inspires global action with social media
How UNESCO used social media to raise awareness of crimes against journalists 
Case Studies
How UNESCO used social media to raise awareness of crimes against journalists
How Antalis Leads Its Industry on Social with Employee Ambassadors 
Case Studies
How Antalis Leads Its Industry on Social with Employee Ambassadors
The Social Media Toolkit for Fresh Ideas All the inspiration you need to feed the social beast
Toolkits
The Social Media Toolkit for Fresh Ideas
All the inspiration you need to feed the social beast
How Amway Transformed Its Social Enterprise and Boosted Campaign Revenue by 500% 
Case Studies
How Amway Transformed Its Social Enterprise and Boosted Campaign Revenue by 500%
Innovate UK executed a social media strategy to get their message seen by more people 
Case Studies
Innovate UK executed a social media strategy to get their message seen by more people
How Abu Dhabi is Boosting Tourism with Social Media 
Case Studies
How Abu Dhabi is Boosting Tourism with Social Media
Enhancing the student experience with social media content 
Case Studies
Enhancing the student experience with social media content
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