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The most trusted social media management tool for healthcare

Connect with patients and customers by creating a social media experience that is both compelling and compliant. Hootsuite makes it easy to respond and engage, create effective content, and measure impact to prove ROI.

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Trusted by leading names in healthcare

  • Logo of the American Hospital Association
  • Logo of Vitas Healthcare
  • Logo of Henry Ford Health System
  • Logo of Ochsner
  • Logo of University Hospitals

Improve the patient experience, save time, and stay compliant

Your patients are more online than ever, and your social media marketing tools need to be able to reach them while also protecting their privacy. Hootsuite for healthcare has everything you need to reach your social media goals while staying compliant.

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  • 27X

    Increase in traffic driven to corporate healthcare websites from social media using Hootsuite.

  • 85%

    Increase in social customer satisfaction scores when one healthcare company used Hootsuite to manage engagement across social media.

  • 3,130 Hours

    Saved annually by a single healthcare organization using Hootsuite to manage social media.

Before Hootsuite and even social media, we connected with our patient community by phone and email. Now, we monitor all related conversations from just about anywhere and respond accordingly. Social media is a great opportunity to be more aware, to be more engaged, and provide a better experience.”
Michael Yoder
Social Media Consultant
Spectrum Health
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Hootsuite comes with tools to help ensure that you deliver messages responsibly, helping you stay HIPAA compliant. 

Get actionable insights on your performance with easy-to-interpret reports. Benchmark against your competitors and the industry at large.

Listen to what people are saying about your brand online and stay on top of things. Monitor mentions, sentiment, and more with Hootsuite Insights, powered by Brandwatch.

Empower your staff to share brand-approved messaging on their own accounts with Hootsuite Amplify. Create a hub for relevant, timely, HIPAA-compliant social media posts that can be shared with just one click.

All the tools you need to improve the patient experience — on one secure platform

Reach new audiences, communicate with patients, and manage risk at the same time with social media tools designed specifically for the healthcare sector. Cut hours from your workweek bringing all your tools to one place and posting to multiple networks at the same time.

Do social media smarter and save time

Save hours each week by setting up secure workflows and customizing brand-approved templates. Respond and engage fast with automated replies and a universal message inbox.

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Engage patients with authoritative, compelling content

Build relationships with your community by giving your audience exactly what they want to see at the right time, using our tailored content suggestions and brand-approved templates.

Attract top talent and grow your reach

Social media is a key part of today’s recruitment process. Hootsuite directly connects employees to new hiring opportunities and helps you spread the word about your organization with employee advocacy tools.

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Hootsuite dashboard with social listening streams

Protect and improve brand reputation

Easily discover and respond to online conversations that are relevant to your organization. Hootsuite also has tools to help you track and manage reviews, allowing you to measure and improve sentiment over time.

Resources for healthcare providers

  • Blog: HIPAA and Social Media: 5 Tips to Stay Compliant

    Find out what HIPAA says about social media, learn about common violations, and get tips for building a HIPAA-compliant social strategy.

  • Case Study: Spectrum Health

    See how a healthcare organization scaled social media while successfully navigating HIPAA regulations.

  • Blog: How to Use Social Media in Healthcare

    Get tips on how to use social media in healthcare — including how to promote awareness and share accurate health messaging — on the Hootsuite blog.

Hootsuite allows us to monitor social engagement, which is helpful as a healthcare and mental health provider to see who is talking about us or what the latest trends are. It also allows us to post consistently across all platforms without missing a day."
Alexa Marco
Public Relations Specialist
New Day Recovery

Frequently Asked Questions

Although there are no specific social media rules stated under HIPAA, healthcare organizations still run the risk of violating HIPAA if they’re not diligent on social media. Of course, it’s a HIPAA violation to post a patient’s individually identifiable health information without their written consent. Something as simple as a photo of a patient’s injury or an Instagram Reel demonstrating a new procedure could land your practice in hot water.

Hootsuite can help with your HIPAA social media strategy with simple approval workflows that ensure you never put patient privacy at risk. Thanks to our Proofpoint integration, you can also make sure every single post goes through a compliance check before it’s posted. This helps ensure that your organization’s social media content never includes information that could violate HIPAA or FTC regulations.

Absolutely. Hootsuite helps you create and schedule high-quality, engaging content consistently. Plus, it has advanced analytics that measure and prove your performance along the way. Quickly fill your content calendar with attractive posts using built-in Canva templates. Then, use OwlyWriter AI to instantly generate captions with effective, relevant healthcare hashtags. 

Just like high-quality patient care, successful social media marketing for healthcare requires you to listen closely to patient concerns. Hootsuite is an industry leader in social listening — in fact, we invented it — and comes with tools that monitor what people are saying about your brand and industry. Your social media healthcare strategy will be much more successful when it’s part of the real conversations happening in your industry and community today. 

Learn more

See how Hootsuite can help you win on social in half the time.

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